The advertising display using pay-spaces within a content of user interest in which to promote a product / service. Formats fall into 4 main categories: Banners and buttons, pop-ups and pop Under, Rich Media, and Interstitial Superstitial. Not always display campaigns are effective, a way to try to increase its effectiveness is to make a good space planning in order to intercept the target. For this it is important the role of the media center.

In the implementation phase of the plan, you open a negotiation / collaboration with dealers to buy advertising space. Important in this case have a knowledge of portals and sites that collect the type of audiance, in order to invest the budget in a targeted manner. The dealer sells the spaces in concession sites, portals, social networks, community.

The campaign is constantly monitored through tracking tools specific. The measurement and sale of space is made to impress or CPM (cost per thousand impressions), this figure represents the display of banners from the user. The click through rate (CTR) is the number of clicks from visitors to the site on banners or links in general, but only if they have then really reached the required content and links on advertising.

The effectiveness of a campaign so far with the click rate (CR) which is the ratio between the number of paid an Ad Impression and adclick number on it.