The action spread through the design of a project, the coordination of its implementation, analysis of results, the management of what follows the installation, its promotion and management of public reaction (feedback). Each project (objectives) designed for the network must be coordinated by a plan of web marketing.

The Marketing Plan online

It is the backbone of the entire project of web marketing.  Extending the plan must clearly describe:

• What are the objectives to be achieved.
• What is the target to hit.
• How and with what time means to develop the entire strategy.
• What tools to use to promote the site and its monitoring.
• The definition of a budget.
• What risks and opportunities you may have.

Designing or re-design the website

• Collection and delivery of content and information to be published.
• Classification and organization of information within the site.
• Graphic design and navigation interface
• Selection and implementation of technologies

Optimize search engine rankings

• Registration on search engines and appropriate directories.
• The choice of keywords with which you points to first place in the pages of motor response
• The choice of the web page title
• The selection and optimization of the meta tag
• Optimization of content for the two 'readers' of the site users and search engine spiders.